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Nicotine is an alkaloid extracted from the tobacco plant Nicotiana tabacum. It is even found in small amounts in common foods such as tomatoes, potatoes and aubergine. Nicotine works as both a relaxant and a stimulant. It is commonly viewed as physically and psychologically addictive, and so many vapers who started out as smokers use e-juice with varying levels of nicotine.

Nicotine is what makes vaping such an effective substitute for smoking; you can satisfy your nicotine cravings without having to set fire to tobacco leaves

Picking the right nicotine strength is an important decision for a new vaper. Too much and you might wind up coughing, too weak and it will not satisfy your cravings.

E-liquids come with strengths that start from zero nicotine, and go up to over 50 mg/mL. Nicotine strength also can state in percentages instead of concentrations, so this can be confusing at first, but it doesn’t have to be! 

What’s the best nicotine strength for you? 

The best nicotine strength is the one that keeps you away from combustible cigarettes.

E-liquid nicotine strengths are shown in mg/mL, which stands for milligrams per milliliter. This means that for every milliliter of e-liquid in the bottle, there is the specified amount of nicotine.

For example, a 6 mg/mL e-juice, this means every milliliter contains 6 mg of nicotine. If you need to work out the total amount of nicotine in a bottle or in a tank, just multiply the strength in mg/mL by the number of milliliters of it you have.

If you are a new vaper, there are two major factors to consider when picking nicotine strength: your smoking habits, and the type of device you are planning on using.

If you smoke socially, or up to about 10 cigarettes a day, you fall in the lower range of each suggestion. Around a pack a day will land you somewhere in the middle, whereas smoking two packs or more will get you into the higher area.

When it comes to quitting smoking, we advise new vapers to try a low vapor device, be it a pod system or an MTL tank. These will emulate the draw of a cigarette, which will help smokers smoothly transition to vaping. But many people prefer a restricted direct-lung draw, or even a fully open draw, and in that case a more powerful pod system or a sub ohm tank might be the best choice.